Thomas R. Leinbach (Editor), Stanley
D. Brunn (Editor)
ISBN: 0-471-49455-0
Hardcover
372 pages
January 2001
Worlds of E-Commerce
Economic, Geographical and Social Dimensions
THOMAS R. LEINBACH and STANLEY D. BRUNN, both of the University of Kentucky,
USA
Worlds of Electronic Commerce attempts to capture the enormous international
impact of the recent explosion in information and communication
technologies. It stands alone as the first book to tackle the major
economic, social, and political issues that electronic commerce raises from
interdisciplinary and international perspectives.
Including contributions from leading international scholars from geography,
economics, and public policy, it addresses theoretical and conceptual issues
and presents case studies on how retailing, job searches, banking and
finance, telecommunications, and government regulation are changing with the
introduction and diffusion of the Internet and various electronic services.
References to rapid developments in these fields are drawn from the United
States, United Kingdom, Netherlands, Japan, Singapore, Australia, Russia,
and the developing world. The implications of these developments on consumer
behaviour, existing and new firms, regulatory agencies, and interstate
economic development are also discussed.
In summary, the book presents an excellent background for those wanting
scholarly treatments of (a) the background of e-commerce, (b) the growing
importance of Information and Communication Technologies, and (c) case
studies related to specific services making use of e-commerce.
READERSHIP: Academics and Students in Information Economies, Information and
Communications Technologies, Economics, Marketing, Retailing, Advertising,
Communications, Technology Diffusion, Geography Dealing with Electronic
Commerce