Mark Birkin, Graham Clarke, Martin P.
Clarke, Alan Wilson
ISBN: 0-470-23614-0
Paperback
304 pages
August 1996
Spatial modelling and GIS are closely linked both in their uses by industry and as academic disciplines. Intelligent GIS sets out the principles and applications of spatial modelling and GIS and demonstrates its use in location decisions and strategic planning. The book shows how Intelligent GIS can be used to analyse the huge amount of data available to industry to help it make informed decisions. Intelligent GIS will be invaluable reading for:
GIS professionals
students of Geography, Business Studies, and Marketing
business decision-makers
Intelligent GIS:
demonstrates the importance of geographical thinking in business
considers the type of data available and how it can be used
shows how performance indicators can provide management information
shows how the geographical modelling processes can aid policy-making
illustrates the use of these methods in four service sectors: retailing, financial services, health care, and education
provides examples drawn from academic research, and real-life case studies from throughout the world
The authors have international reputations in applied spatial analysis and GIS. They are well-known in the business community for the profitable use of intelligent GIS.